RheinEnergie @ Parookaville
RheinEnergie brought the topic of sustainability right into the heart of Parookaville 2025 — with the RheinEnergie Bunker, an interactive space for discovering, recharging and experiencing the brand.
RheinEnergie brought the topic of sustainability right into the heart of Parookaville 2025 — with the RheinEnergie Bunker, an interactive space for discovering, recharging and experiencing the brand. Together with b.sure, the entire activation was measured for the first time:
- Which target groups were reached?
- Which activations worked best?
- And how far did the brand’s visibility extend beyond the space itself?
Read the full case study and download it now in German or English.
Features
- Target audience reached: Mostly young visitors — exactly the audience RheinEnergie wanted.
- High interaction quality: Oxygen and Smoothie activations drove strong engagement and long dwell times.
- Strong visibility: Continuous movement and attention beyond the Bunker.
- Data over gut feeling: A clear basis for future festival engagements and strategic decisions.