At San Hejmo, Fisherman’s Friends built a vibrant two-story festival experience — from a wheel of fortune to a photo booth and a live DJ. With b.sure, the team finally gained full clarity on how the activation really performed:

• Who stopped by?
• Which touchpoints attracted the most people?
• And where did the brand generate the strongest visibility?

The data revealed clear winners — especially the photo booth and ground-floor interaction zones — and delivered actionable insights for future setups, programming and activation logic.

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We want to know how our brand performs in real life—not just on paper. The data clearly shows where we reach people, how long they stay, and which actions really spark interest.

Mounir Amraue
CFP Brands

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Read the full case study and download it now in German or English.

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