Visibility vs. impact

Commissionedby RheinEnergie, Rothkopf & Huberty was 2025 the agency responsible for the festival appearance at the Parookaville Festival. The energetic brand space in the so-called Recharger was designed to creatively, interactively, and emotionally stage the theme of “experiencing energy” – while also making a real impact. The concept invited festival visitors to recharge their batteries – with an oxygen bar, freshly mixed smoothies, comfortable seating areas, and a charging station for mobile devices. The appearance was complemented by a mobile Polaroid campaign that created personal memories and additional brand contacts.

But how can the success of such an appearance be measured? Which activations really work – and how can the ROI be proven to the brand?

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Data instead of gut feeling

Together with b.sure, the festival appearance was analyzed and evaluated based on data for the first time. Using the b.sure analytics platform, visitor flows, dwell times, target group profiles and activations were recorded in a transparent, anonymized, and GDPR-compliant manner. Which areas of the brand space generated the most attention? How long did visitors stay? Which activations led to the most interactions?

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Thanks to the data collected by b.sure, we can clearly demonstrate how effective ourconcept really is. A brand presence at festivals is always associated with emotions, and that's a good thing—but with b.sure, we can offer more than justa feeling. We can show that our appearances are not only emotional, but alsomeasurably successful.

Rebecca Spielkamp
Rothkopf & Huberty

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